Saturday, June 09, 2007

K-Punk again on The Apprentice.
I'd go further than this and say that while the program is an interesting for what it reveals about the class system in this country - as K-Punk pointed out - it's also a sort of repository for our catharsis when it comes to office politics: most of us will have met characters similar to this in work, and enjoy watching all of them (except for one, obviously) get their comeuppance. I guess Katie is the long in a line.
The whole program is founded on lies, of course: we must have all heard by now that Alan Sugar doesn't actually own that place, with it's pneumatic secretary, where he fires his wanna-be protégé one by one. The implication when you watch the program - even if it's not actually stated - is undoubtedly that this office is one of many of his 'acquisitions'. Furthermore, "Sir" Alan Sugar's (and what a fuckwittedly lame prefix that is) actual equivalent to Trump Towers - which, funnily enough, Donald Trump doesn't entirely own either - is in Brentwood and looks like this, which is less New York, more Skegness in spirit. As this comment on The Guardian's blog acknowledges, winning that program is double-edged sword - the money may be good, but the actual environment in which you'll be "Sir" Alan Sugar's right-hand man (or woman) is hardly glamorous - and what does Amstrad actually do these days anyway? Sugar's hardly the boss of Tesco. He's simply known as a caricature of himself whose made a few bob from property. Not that he's exactly poor (and he's probably made more money than I ever will), but it's the whole notion that he's some Richard Branson-like genius entrepreneur that's embarrassing. But then I suppose the whole program is essentially charlatan-like anyway.
Perhaps Katie's resignation was a stroke of genius: no-one should really want to actually win the program and work at Amstrad. As that blog points out, what have previous winners of the program gone on to do? In that sense, far from being some kind of gritty reality TV show, The Apprentice is actually as airbrushed as any '15 minutes of fame'-type program, where the exposure granted by getting to the last three contestants is the real goal.

1 comment:

Anonymous said...

Hi, Nice stuff. I found a cool news widget for our blogs at Now I can show the latest news on my blog. Worked like a breeze.